the numbers
era who? what?
Little known company, trying to compete
It was launched in 1972 as “Electronic Realty Associates” and continues to play up technology, including its TeamERA.com intranet. Despite being establish a year earlier, ERA ranks far below RE/MAX in brand awareness: 38% vs. 91%. It also touts its international presence as well as its access to special products and services through parent company Realogy. One service is this gimmick: The ERA Sellers Security Plan* assures consumers their home will sell within a “finite sales period” or “ERA Franchise Systems LLC will buy it from you.” There are 11 criteria that sellers must meet to participate and insiders say the company finds ways to avoid buying all but a few homes. Can you imagine how disappointed your seller would be? ERA also touts their OPCITY account for leads, ALL BROKERAGES CAN HAVE A OPCITY ACCOUNT for FREE
- Markets: 36 countries and territories VS RE/MAX: Over 100 countries and territories
- Sales force: 40,300 agents (23,000 are outside the U.S.), 2,300 offices VS RE/MAX: 124,280 agents, 8,229 offices
- 2018 Production (U.S.): 128,416 transaction sides VS RE/MAX: 1 Million+
- Productivity (U.S.): 8.6 sides per agent VS RE/MAX: 16.3 Based on brokerages appearing in 2019 REAL Trends 500
- Remax.com has generated more than 16 million fee-free leads since 2006.
- Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides.
