the numbers

Named after the magazine, Better Homes and Gardens Real Estate is a reboot of a real estate network that was dismantled in 1999.  BHG is the little brother of C21, CB and ERA. 

BHG dubs itself a “lifestyle brand,” with strong emphasis on social media and green conservation. It is tied, in image, to the Better Homes and Gardens magazine. The third-largest in the world, the magazine boasts a circulation of more than eight million and a readership of nearly 40 million. More than four million people visitwww.bhg.com monthly for home-improvement ideas and “information on how to improve the quality of their lives, which is the cornerstone of Better Homes and Gardens Real Estate for our brokers, their team of sales professionals and their clients.” While this is a great , and a pretty large reader database, these readers are just that, readers. The odds of someone who is reading a magazine and deciding to list or buy a home because they read a home improvement article seems a bit dated and hopeful. You need to get in front of the consumers in a much more proactive way, not passive. Here are some of the downfalls of BHG as a Real Estate Brand:

• Internet Leads – BHG: Realogy companies are converting to the Zip Realty technology platform VS RE/MAX: More than 16 million fee-free leads have been generated by remax.com.
• Brand – BHG: A well-known name, but one that most consumers do not associate with real estate. There is no national ad campaign VS RE/MAX: Most recognized name in real estate.
• Global reach – BHG likes to use the word “international” when describing itself, but so far is only in parts of the U.S.,Canada and two other countries VS RE/MAX is in over 100 countries and territories, more than any of its competitors.

Nobody in the world sells more real estate than RE/MAX. That’s the culmination of billions of advertising impressions, learn-more-to-earn-more training and the most productive agents in the industry.

By the Numbers

• Markets: Four countries  VS RE/MAX: Over 100 countries and territories
• Sales force: 12,100 agents, 360 offices  VS RE/MAX: 124,280 agents, 8,229 offices
• 2018 Production (U.S.): 76,844 transaction sides VS RE/MAX: 1 Million+
• 2018 Productivity (U.S.): 6.8 transaction sides per agent VS RE/MAX: 16.3 Based on franchise brokerages participating in the 2019 REAL Trends 500